Business Automation
E-Commerce Order Fulfillment Engine
A fast-growing DTC brand was processing 800 orders a week by hand. We connected their storefront, 3PL, and support desk into a single automated pipeline with exception handling and real-time customer notifications.
+40%
Revenue Growth
15hrs/week
Time Saved
+28%
Customer Retention
The challenge
- Roughly 800 weekly orders were copied by hand from the storefront into the fulfilment partner's portal.
- Delivery exceptions surfaced only when a customer complained, which pushed support volume up every week.
- Post-purchase email was sent in manual batches, so repeat-purchase timing was inconsistent.
What we built
Mapped the full order lifecycle
We documented every step from checkout to delivery confirmation, then flagged which steps were rules-based and safe to automate.
Built the fulfilment pipeline
Orders now sync to the 3PL automatically, with address validation, stock checks, and retries when the partner API fails.
Added exception handling
Failed or delayed shipments raise an alert in Slack with the order context attached, so the team acts before the customer notices.
Automated post-purchase journeys
Shipping updates, review requests, and replenishment reminders now fire from real order events rather than a manual send list.
The results
- Repeat purchases increased 40% within two quarters.
- Around 15 hours of manual order entry disappeared each week.
- Customer retention improved 28% as post-purchase timing became consistent.
40% increase in repeat purchases
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