Ecommerce Automation
Ecommerce Automation That Runs Your Back Office
Orders, inventory, returns, and customer follow-up handled by systems instead of staff. We connect your storefront, 3PL, helpdesk, and marketing tools into one pipeline that keeps working while your volume grows.
Why it matters
Manual store operations cap your growth
Most stores do not stall because demand dries up. They stall because every extra order adds another few minutes of copying data between the store, the warehouse, the helpdesk, and the spreadsheet the finance team trusts.
A store shipping 200 orders a week can survive on manual processes. At 800 a week the same processes need a full-time coordinator, and the errors, oversells, missed shipping updates, refunds issued twice, start costing more than the labour. Every one of those errors also lands in a customer inbox, which is where repeat purchase rate quietly erodes.
Ecommerce automation fixes the seam between systems rather than replacing them. Your store stays where it is. Your 3PL keeps its portal. What changes is that the data moves on its own, with validation on the way through and an alert when something genuinely needs a person.
What we automate
The five workflows that pay for themselves first
Order processing and fulfilment
Every order flows from checkout to your 3PL or warehouse without a human touching a spreadsheet. Address validation, fraud and risk checks, split shipments, and carrier selection all run as rules. Failed or held orders raise an exception with the exact reason instead of disappearing.
- Storefront to 3PL or ERP order routing
- Automatic address and payment risk checks
- Split, partial, and pre-order handling
- Exception queue with alerts in Slack or email
Inventory sync across channels
Stock levels stay consistent across your store, marketplaces, and warehouse in near real time, so you stop overselling and stop hiding sellable stock. Low-stock thresholds trigger purchase-order drafts and supplier emails before you run out.
- Two-way sync between store, marketplace, and warehouse
- Bundle and kit inventory calculated automatically
- Low-stock and reorder-point alerts
- Supplier purchase-order drafting
Automated customer follow-up
Post-purchase communication runs on behaviour, not on a batch schedule. Shipping updates, review requests, replenishment reminders, and win-back sequences fire from real order and delivery events, with revenue attributed per flow.
- Transactional shipping and delivery notifications
- Review and UGC requests timed to delivery date
- Replenishment and subscription reminders
- Abandoned cart, browse, and win-back journeys
Returns, refunds, and support
Returns are approved against policy automatically, labels are issued, refunds are queued, and your helpdesk sees the full order context. An AI first-response agent answers the where-is-my-order questions that make up most of an ecommerce support queue.
- Policy-based RMA approval and label generation
- Refund and store-credit automation
- AI agent for order status and policy questions
- Escalation rules with full order context
Reporting and reconciliation
Daily numbers assemble themselves: sales by channel, contribution margin after fees and shipping, inventory ageing, and marketing attribution, reconciled against payouts so the finance close stops being a manual export exercise.
- Daily revenue and margin dashboard
- Payout and fee reconciliation
- Inventory ageing and sell-through reports
- Channel-level attribution reporting
Proof
A DTC order pipeline, rebuilt
A fast-growing DTC brand was processing 800 orders a week by hand across a storefront, a 3PL, and a support desk.
+40%
Repeat purchases
15hrs/week
Manual work removed
+28%
Customer retention
We connected the three systems into a single automated pipeline with exception handling and real-time customer notifications, then layered behaviour-triggered follow-up on top of it.
Tooling
Built on the stack you already run
FAQ
Ecommerce automation questions
Ready to take the manual work out of your store?
Book a 30-minute audit. We map your current order, inventory, and follow-up flows and show you what to automate first.