Marketing Automation
Lifecycle Marketing That Sells While You Sleep
We replace batch-and-blast campaigns with behaviour-triggered journeys across email and SMS: onboarding, nurture, win-back, replenishment, and churn-risk flows, all reporting into one revenue dashboard.
Why it matters
Broadcast campaigns leave most of the revenue behind
The highest-returning messages are the ones triggered by what a person just did, not the ones scheduled for Tuesday morning.
A weekly send treats a first-time visitor and a lapsed high-value customer identically. Behaviour-triggered flows do not: they reach the person at the moment intent is highest, which is why a handful of automated journeys routinely outperform an entire campaign calendar.
The second half of the problem is measurement. Without attribution wired in per flow, you cannot tell which journey earned the revenue, so budget goes to whatever is easiest to report. We instrument every flow so the numbers settle the argument.
What we build
The journeys we build
Onboarding and activation
New subscribers and customers are guided to the action that predicts retention, with branching based on what they have and have not done yet.
- Welcome and first-purchase sequences
- Product activation and education flows
- Branching on completed milestones
- Timing tuned to real activation windows
Nurture and lead scoring
Leads who are not ready yet stay warm with content matched to their segment, and rise to a sales alert when their behaviour crosses your threshold.
- Segment-specific nurture tracks
- Engagement-based lead scoring
- Sales alerts on buying signals
- Content recommendation logic
Retention, win-back, and churn risk
Declining engagement, missed replenishment windows, and cancellation signals each trigger their own recovery flow before the customer is gone.
- Replenishment and renewal reminders
- Churn-risk detection and intervention
- Win-back offers with margin guardrails
- Sunset flows to protect deliverability
Attribution and reporting
Every flow reports revenue, not just opens, so you can see which journey earned what and reallocate accordingly.
- Revenue attributed per flow and per message
- Segmentation and list-health reporting
- Deliverability and domain authentication
- A/B testing across subject and offer
Proof
Lifecycle marketing for a subscription brand
We replaced batch-and-blast campaigns with behaviour-triggered journeys across email and SMS.
$310K
Attributed revenue
18hrs/week
Campaign work removed
-31%
Churn rate
Onboarding, win-back, replenishment, and churn-risk flows all report into a single revenue dashboard.
Tooling
Built on the stack you already run
FAQ
Marketing Automation questions
Further reading
New to this? Start with our guide to the AI automation use cases that actually pay off, which covers the six highest-return workflows and how to pick the one to build first.
Ready to put marketing automation to work?
Book a 30-minute audit. We map your current process, show you what to automate first, and estimate the hours and revenue it returns.