Marketing Automation
Lifecycle Marketing for Subscription Brand
We replaced batch-and-blast campaigns with behavior-triggered journeys across email and SMS: onboarding, win-back, replenishment, and churn-risk flows, all reporting into one revenue dashboard.
$310K
Attributed Revenue
18hrs/week
Time Saved
-31%
Churn Rate
The challenge
- Every subscriber received the same weekly campaign regardless of behaviour.
- Cancellations were only noticed after the fact.
- Marketing could not attribute revenue to any specific campaign.
What we built
Unified customer data
Purchase, browsing, and subscription events were consolidated so segments reflect real behaviour.
Designed lifecycle journeys
Onboarding, replenishment, win-back, and churn-risk flows were built across email and SMS.
Added churn-risk triggers
Drops in engagement or usage now trigger a retention offer before the cancellation happens.
Built one revenue dashboard
Each flow reports attributed revenue in a single view leadership actually reads.
The results
- $310K in attributed revenue across the first six months.
- 18 hours a week of manual campaign work removed.
- Churn fell 31% year on year.
$310K attributed revenue in 6 months
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